The situation has gotten especially worse since the appointment of Ellen Pao as CEO, culminating in the seemingly unjustified firings of several valuable employees and bans on hundreds of vibrant communities on completely trumped-up charges. I have left reddit for Voat due to years of admin mismanagement and preferential treatment for certain subreddits and users holding certain political and ideological views. Otherwise, though, I do not consent to being sold and so your advertisements will not reach me in any manner you could legally undertake. You are welcome to sell my page hits to advertisers if you meet the above criteria with your ads. This isn't actually a difficult set of rules to meet, or unreasonable. Fortunately for you, though, AdBlock Plus offers a list of criteria that ads must meet to not be blocked by ABP. That said, this is used as a mechanism to protect our computers and ourselves against the aggressive, and frankly offensive, methods by which you've chosen to advertise to us. Fortunately for us, unfortunately for you, we have tools like AdBlock Plus with which we can negate intrusive ads. Of course, you also rely on your users being willing participants. Your product is your user base, which you sell to advertisers. If anyone from Ultimate-Guitar reads this, here's some advice from a web developer: users don't like intrusive ads. People stopped using it because of the shitty advertisements and so, as a response to losing ad revenue, they've gotten more hardcore with ads. I thought the site was dead? It's like the 9Gag of tab sites.

Yea I haven't used Ultimate Guitar in a while. I'd rather give my money to sites like Songsterr, who provides a decent limited free experience without resorting to these tactics. I don't have a problem with paying extra for premium content, but I take issue with the practice of deliberately frustrating users to pay more money. They are the digital equivalent of the annoying kid who demands a a dollar to leave you alone. It displays multiple confirmation prompts to install their app, and is formatted to prevent zooming in a mobile browser. Their site is filled with popups that obscure content and large banners that shrink the usable screen space. However, the tactics on UG's website go way beyond serving simple advertising.

Most people using the extension are content to keep it that way. Even the popular AdBlock Plus extension is configured by default to show the unobtrusive ads. Plenty of people, myself included, would agree with you to the extent that most websites need ad revenue to survive.

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